RSS Implementation and Marketing Strategy

"Due in part to the release of Microsoft’s Internet Explorer 7 and Windows Vista, as well as support by other major companies in industry, RSS has become a mainstream technology readily available to millions of online users. This article examines what RSS is and how it’s used, as well as setting recommendations for the planning and successful implementation of an RSS marketing campaign for any online organization or company."

	Identify how RSS impacts Marketing Goals and Initiatives.
	Understand how RSS is successfully implemented.
	Learn different approaches for implementing RSS technology.
	Recognize the necessity of metrics, vital for tracking an RSS campaign.

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